LOUISVILLE, Ky. (WDRB) -- The old Borders bookstore is getting new life with a new outlet store this morning -- at least temporarily.
Online retailer Gilt.com is now open in Shelbyville Road Plaza, and about a hundred people lined up even before it opened on Friday.
The retailer offers high end merchandise online at reduced prices. But for one month only, shoppers will be able to buy its products from an actual store.
The store will only be open until July 28th.
Shopper Greta Gensler said Friday, "I love to shop on their website, so when my mom saw that they were having this store, we just had to come."
As Christopher Halkyard of the Gilt Groupe explains, "This is a really good opportunity to bring our online experience into a bricks and mortar type situation here and it's very close to our distribution center, so a 30-day test -- so far so good."
The store will be open daily through Sunday July 28.
Copyright 2013 WDRB News. All rights reserved.