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LOUISVILLE, Ky. (WDRB) -- Viewers may remember a promise that WDRB made to you in June.
This came in the form of a news promo that aired on WDRB.
"News is seldom actually breaking, and quite often isn't even news," the WDRB News promo stated. "At WDRB, we never use that term. We believe the relationship you have with your television station shouldn't begin with a deception."
That news promo began airing in June, and on Sunday, WDRB General Manager Bill Lamb was on CNN's Reliable Sources, to talk about the message.
He says while some things are breaking, most are not. Lamb says many stories that are old are still labeled as Breaking News.
"We believe that it's a marketing gimmick, and to be honest, it's probably a pretty powerful marketing gimmick, but it's not about journalism. So we just decided a relationship between a station and its viewers shouldn't begin with a deception, and we think it's deceptive," Bill Lamb said in an interview on Reliable Sources.
Bill Lamb went on to say he doesn't believe most journalists really like being put in the position of having to claim that everything is breaking news.