LOUISVILLE, Ky. (WDRB) -- He has helped to keep Louisville weird with two successful retail stores. The owner of the two WHY Louisville stores, the first one on Bardstown Road, the second one in NuLu, is now going mobile.
"T-shirts are our bread and butter," says Will Russell. "That is what we are known for and that is what we sell the most of."
So now Russell is converting an old 1973 Chevy Van that was once used as a mobile command center for the Hart County, Kentucky Rescue Squad into a rolling retail store to be used at outdoor events.
"You know there are a lot of food trucks in Louisville that are really popular," says Russell, "so we decided to open up a shirt truck."
But like his two stores, the truck will keep your attention with a lot of odds and ends. "We are calling the van the Rolling Roadside Attraction because it is more than just a store, it is like a sideshow," says Russell.
On Wednesday, local artist Amanda Bishop was painting to get the truck ready for its first appearance at Saturday at the NuLu Fest. "WHY Louisville is doing well," explains Russell. "I think people like a place that celebrates the city and supports the creative culture and the arts in the area."
It was just in March of this year that Russell opened his NuLu store. The success of his second store has exceeded expectations. He adds, "We have officially been credited as a roadside attraction by a company called Roadside America."
The store has attractions from the old Fontaine Ferry Park in West Louisville that closed in the early 1970's and a wax figure of Colonel Harland Sanders, the founder of Kentucky Fried Chicken, that is very realistic and definitely an attention getter. "It is our favorite piece," says Russell.
The NuLu store attracts a lot of out-of-town visitors according to Russell, since NuLu is so close to downtown hotels and conventioneers.
He says his Bardstown Road store attracts more of a local crowd.
With the success of the two WHY Louisville stores, it seems likely that the new mobile store will be very popular.
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