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SOURCE Enterprise Holdings
Belize Estate Company Ltd. Named Franchisee for Popular Central American Destination
BELIZE CITY, Belize, Oct. 2, 2013 /PRNewswire/ -- Enterprise Holdings today announced that it is franchising the use of its National Car Rental and Alamo Rent A Car brands to Belize Estate Company Ltd. of Belize. The appointment continues the expansion of the National and Alamo footprints in Latin America and the Caribbean. Neal & Massy Automotive Ltd., an international franchisee of Enterprise Holdings, completed the agreement with Belize Estate Company Ltd.
"Belize Estate brings valuable transportation experience and a record of job creation and growth in Belize," said Peter A. Smith, vice president of global franchising for Enterprise Holdings. "We are pleased to add them as our franchisee in this attractive market."
Belize has become one of the most popular destinations in the Caribbean and Central America for adventure tourists and eco-tourists because of natural attractions such as the Belize Barrier Reef as well as the largest cave system in Central America. According to the Belize Statistical Office, visitors totaled nearly 1 million in 2012. During an average week, some 30 commercial flights arrive at the Philip S.W. Goldson International Airport from major airports in the United States and Central America.
"Visitors to Belize might be looking for a new adventure, but when it comes to renting a car they want access to brands they know they can depend on," said David O'Brien, Group Executive Vice President of Neal & Massy Holdings Limited. "Expanding the National and Alamo brands into Belize means customers can expect the highest level of customer service in this popular Central American destination."
David Vasquez, general manager for Belize Estate Company Ltd., added, "We are excited to be able to bring the National and Alamo brands to Belize. This agreement with Enterprise Holdings and Neal & Massy is a win for rental car customers in this jewel we call home."
National and Alamo expect to begin operations with a location at the Philip S.W. Goldson International Airport in late 2013 or early 2014.
Currently, through its regional subsidiaries, Enterprise Holdings owns and operates the Alamo Rent A Car, National Car Rental and Enterprise Rent-A-Car brands in North America, as well as a comprehensive network of National and Alamo locations throughout the Americas and, through a combination of corporate ownership and franchise relationships, a rapidly expanding global network of Enterprise operations.
About National Car Rental
Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the world. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. St. Louis-based Enterprise Holdings – through its regional subsidiaries – owns and operates the National brand in North America, and also operates a franchise network that manages the National brand throughout the Americas.
About Alamo Rent A Car
Founded in 1974, Alamo Rent A Car is a value-oriented, internationally recognized brand serving the rental needs of airport leisure travelers. Alamo offers low rental rates and a hassle-free customer experience at the most popular travel destinations throughout the world. St. Louis-based Enterprise Holdings – through its regional subsidiaries – owns and operates the Alamo brand in North America, and also operates a franchise network that manages the Alamo brand throughout the Americas.
About the Neal & Massy Group
The Neal & Massy Group was founded in 1932 and has grown into one of the Caribbean's largest conglomerates, providing a variety of world-class products and services to diverse industries in the region, including automotive and industrial equipment, consumer finance, distribution and logistics, food retail, information technology and communications and real estate. Neal & Massy Group's operations are primarily based in Trinidad, Barbados, Guyana, Jamaica and other countries within the Eastern Caribbean. Through its subsidiaries, Neal & Massy has forged long-term partnerships through which it represents several global companies and brands throughout the Caribbean region.
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