All of the people attending the first ever Muhammad Ali Humanitarian Awards represent at least one of those core principles.
The inaugural awards ceremony, held at the Galt House Hotel, celebrates the human spirit and was inspired by the six core principles that have guided Muhammad Ali's life.
Award recipients and members of the Ali family walked the red carpet before the reception.
"The things that are important to my father -- like confidence, respect, kindness, conviction -- all those things are things that we all should be doing naturally but unfortunately we don't," said Laila Ali, Muhammad Ali's daughter.
"The Humanitarian Awards are the most reflective awards," said Ali's brother, Rahman Ali.
Jimmy Carter's son Chip made an appearance to accept the Lifetime Achievement Award for the 39th President of the United States.
"My father probably turns down 98% of these kind of invitations. He wasn't able to work it in his schedule but he was able to convince me to come take it for him," said Chip Carter.
Michael Bolton also came to receive the Muhammad Ali Humanitarian Award for Gender Equality.
"It's a very deep honor, a powerful moment for me. I've been doing work on behalf of women and children for 21 years and this makes me feel like I need to redouble my efforts," Bolton said.
Others came because they admire Muhammad Ali and all he stood for, including Kentucky Attorney General Jack Conway.
"I always reference Ali's famous quote when he said if a man is the same at 50 as he was at 20 then he's wasted 30 years. Muhammad Ali has evolved into someone much more than a sports figure," Conway said.
Jim Wood with the Louisville CVB says this event and its future is important to the city.
"What we envision in partnering with the Ali center is to grow this event and to have this become one of those worldwide tremendous award programs," Wood said.
Wood says this event alone puts Louisville on the world stage.
"They had a chance to have this in New York City, they talked about Los Angeles, but when it was all said and done they said we want to have this in Muhammad Ali's home city of Louisville, Ky."
Christina Aguilera also received an award for efforts to end world hunger.
The awards ceremony also presented awards and scholarships to six young people.