New tavern at Fourth Street Live goes after different kind of customer
LOUISVILLE, Ky. (WDRB) -- The owner of Sully's Saloon and Maker's Mark Lounge plans to expand his brand on Fourth Street Live.
The idea is to build on the second floor of the entertainment district and attract a different kind of customer downtown.
Travis Musselman, a patron of Fourth Street Live, gets excited about what he sees: "You're like, all right, what's going to come next, what's going to be new?"
The Tavern on 4th is what Fourth Street Live General Manager Jim Layson described as "an upscale bar" for professionals in the 30 and older crowd.
Musselman's reaction: "I think it's a good idea. A lot of the other clubs around here don't appeal to that crowd. PBR and Tango and the other places are more 25 and older I'd say, really."
Brenda Wood fits right into the demographic: "I work in the Starks building but I don't go out much in the evening. But if the girlfriends wanted to stop there after work I'd possibly stay."
Plans call for Tavern on 4th to take over the second floor of the Kaufmann Straus building as well as possibly the entire property vacated by the Improv comedy club. That leaves three vacant properties on the first floor of Fourth Street Live. Managers tell WDRB News they're in contract talks with three new business this week. They won't reveal who until the ink is dry.
Reports say Sully's Saloon and Makers Mark owner John Sullivan will bring live music and gourmet pub food to his new bar.
The ever-changing awnings of Fourth Street have drawn criticism for the Cordish Companies, which owns the entertainment district. Leaders originally revealed the project in 2012, now they're getting another $850,000 from Metro Government.
Musselman says, "You don't like to see stuff shut down, you know." At 24, Musselman says he's not quite in the customer base, but he'll visit anyway: "Like I said, I work down here, a lot of my friends come down here, so I'm here at least one weekend out of the month."
Leaders at Fourth Street Live say the Tavern on 4th will be open in the first three months of 2014.
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