Jack Daniel's in legal battle over shape of bottle - WDRB 41 Louisville News

Jack Daniel's in legal battle over shape of bottle

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LOUISVILLE, Ky. (WDRB) -- It's Jack Daniel's vs. a moonshiner in a fight over the shape of a bottle.

Popcorn Sutton's Tennessee White Whiskey was first sold in Mason jars, but recently switched to square-shaped bottles.  The new look has the small distiller in a trademark fight.

The owner of Jack Daniel's trademark has sued the Nashville-based distiller, claiming the bottle is confusingly similar to the Jack Daniel's packaging.  The lawsuit seeks damages and an injunction to stop Popcorn Sutton from using the similar bottle.

Jack Daniel's is the flagship brand of Louisville-based Brown-Forman.

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