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SOURCE Kellogg Company
Kellogg's® 'Give A Great Start' program to donate up to two million breakfasts to kids in need through initiative with U.S. Olympic and Paralympic athletes and hopefuls
BATTLE CREEK, Mich., Oct. 28, 2013 /PRNewswire/ -- To mark the 100 day countdown to the Sochi 2014 Olympic Winter Games, Kellogg's® today unveiled a campaign that celebrates how Team Kellogg's™ U.S. Olympic and Paralympic athletes and hopefuls got their start, and will help kids across the country have a great start to their day. From now through the Games, fans can go to www.kelloggs.com/teamusa to view the athletes' inspirational beginnings through a series of Start Story videos, which follow Team Kellogg's journeys to the Sochi Games. These web videos are part of Kellogg's 'Give A Great Start' initiative to provide consumers with a chance to help give breakfast to kids in need.
Kellogg's and Team Kellogg's Team Up for Great Starts
Kellogg's believes everyone deserves a great start, and that begins with breakfast. However, one in five kids goes without breakfast every day.1 That is why Kellogg's and Team Kellogg's are launching the 'Give a Great Start' initiative:
"From kids to athletes, Kellogg's understands that the power of breakfast helps people get a great start to the day. That's why, at a time when the world focuses on the finish, we're asking them to also celebrate the start," said Noel Geoffroy, Senior Vice President, Marketing & Innovation for Kellogg's U.S. Morning Foods. "As champions of the start and all its potential, Kellogg's and our athletes are aiming to share two million breakfasts with children who may otherwise go without, supporting their start every day."
Team Kellogg's Competes Online to Give Great Starts
In the spirit of competition around the Sochi Games, the Team Kellogg's athletes will be competing to see who can generate the most breakfast shares as part of the initiative. Throughout the Games, the athletes will be encouraging people to watch their Start Story videos, and then show their support by tweeting out with an athlete's personal 'Give A Great Start' hashtag. A list of hashtags as well as a synopsis of each athlete's start story are included below.
"I look forward to some friendly competition among the Team Kellogg's athletes as we work to share as many breakfasts as possible with children in need," said Kristi Yamaguchi, Olympic gold medalist and Team Kellogg's co-captain. "As athletes we have quite a competitive drive, so it's nice to be able to apply that to such an important cause and help reinforce the importance of a great start."
To learn more about Team Kellogg's, view their Start Story videos and for more information about the 'Give A Great Start' program, visit Kelloggs.com/teamusa.
2014 Team Kellogg's Team USA Athletes:
Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.
Kellogg Company "Breakfast For Better Days"
Kellogg's 'Give a Great Start' initiative is part of the company's Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.
1 U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg
2 For each "Great Start" consumers activate, Kellogg will donate $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum donation is reached.
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