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CallSource will partner with eXtéresEDU to provide on-site training in call handling and lead management to its automotive retail customers.
WESTLAKE VILLAGE, Calif., Oct. 29, 2013 /PRNewswire/ -- CallSource, the industry leader in call tracking, marketing analysis and sales improvement, announced today a partnership with eXtéresEDU, a division of eXtéres Corporation and a leading provider of phone skills training. The two companies have joined forces to offer both on-site and online call management and phone skills training for its automotive retail clients.
eXtéresEDU will provide the initial hands-on, on-site training sessions that many automotive retailers launch their training with, while CallSource will provide a wide array of online training tools that can be customized to meet the needs of the individual dealership. Additional performance-based training can then be assigned to individual sales personnel and accessed via CallSource.com.
"Many of our automotive retail clients expressed an interest in having their entire sales team go through call management training," said Andrew Price, president of CallSource Automotive. "Partnering with eXtéresEDU gives us nationwide capability to provide on-site training and give our clients a base on which to build their team's skills. Once a sales team has gone through the initial wave of training, we can continue to work on specific skill sets with individual sales people by offering tailored training through our online modules."
CallSource has identified five specific areas for handling an incoming phone call, including obtaining the prospect's name and a proper greeting, conducting a needs analysis, getting contact information, setting an appointment and ensuring the prospect keeps the appointment. The company monitors incoming telephone calls and can identify when individual sales people are not handling each of these five areas appropriately. When shortcomings are identified, an individually tailored training program can be developed to shore up any weaknesses.
"We look forward to working with CallSource to help provide automotive retailers with valuable telephone call management training," said Richard Winch, CEO of eXtéres Corporation. "The on-site training provided by the eXtéresEDU team is the perfect complement to the existing online training tools provided by CallSource. Our combined offerings give automotive retailers everything they need to maximize the profitability of their call management systems."
Handling incoming phone calls continues to be one of the most important elements to auto retail sales success. Up to 75 percent of all customers who purchase a vehicle contact a dealership by telephone at some point throughout the sales process. Customers who pick up the phone to inquire about a vehicle typically make a purchase in 7 to 10 days.
Unfortunately, many incoming calls are mishandled by sales personnel, ranging from not attempting to set an appointment to failing to discover the needs of the prospect. These call handling gaps result in hundreds of thousands of dollars in missed sales opportunities annually.
CallSource has been the industry leader in call tracking and lead management solutions for more than 20 years. Based in Westlake Village, California, CallSource offers customized solutions, including call tracking, call recording, vanity numbers, and telephone performance analytics that help businesses increase sales and profits. CallSource serves multiple industries including automotive, home services, media and healthcare, as well as numerous Franchise businesses. For more information about the company, visit CallSource.com.
About eXtéres Corporation
eXtéres Corporation develops digital marketing solutions for the automotive industry. Its proprietary Search Asset Management (SAM™) technology integrates advanced SEO, SEM, Online Reputation Management and more. eXtéres Corporation is the parent company of eXtéresAUTO and eXtéresEDU. Dealers have rated eXtéresAUTO #1 in Dealer satisfaction for their Reputation Management and SEO solutions from 2009 through 2012. eXtéresEDU is a leading provider of phone skills, internet sales and show floor training for the automotive industry. Consumer Perception Rating™, a division of eXtéres Corporation, was launched in 2013 to provide consumers an easy to understand metric that signifies how consumers as a whole perceive an Automotive Dealership's online reputation. Founded in 2006, the company is headquartered in Riverside, CA. For more information about eXtéresEDU visit www.exteresedu.com.
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