Saturday, December 7 2013 7:11 PM EST2013-12-08 00:11:57 GMT
Cancellations for church services, child care services and community events due to wintry weather. This is separate from Snow Fox school and large business closings listed on the home page.More >>
Running list of cancellations for church services, child care services and community events due to wintry weather. This is separate from Snow Fox school and large business closings also prominent on the home page here.More >>
Follow the WDRB Newsroom, Reporters and Anchors.More >>
Tweets from the WDRB Newsroom, Reporters and Anchors.More >>
Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE Best Practices, LLC
CHAPEL HILL, N.C., Nov. 1, 2013 /PRNewswire/ -- Consumers across industry sectors are using new technologies to educate themselves and make critical purchasing decisions. Correspondingly, consumer-oriented companies are adjusting their marketing playbook and market research analysis methods to reach this growing segment of technology-savvy consumers.
To help organizations better engage and understand these consumers, research and consulting leader Best Practices, LLC conducted a comprehensive research study that probes current and evolving innovative approaches for consumer marketing research and marketing communications.
Study participants who use emerging market research tools indicated the tools' ability to speed up the research process and to provide better insights were the principal drivers behind their use. In an exception, social media listening was embraced because of its low cost, participants said.
One of the many findings from the study: Online qualitative research is an emerging tool that removes the geographical and scheduling barriers associated with focus groups. The tool's rapid technological advances have made it much easier to quickly capture consumer insights. A caveat: Despite online qual's rising stock, market research leaders still believe face-to-face has a place in qualitative research and thus the best strategy is to find an appropriate balance between the two approaches.
Key chapters in the study include:
Innovation in Marketing Research Approaches
Innovation in Marketing Research Tools
Using Innovation to Update the Use of Analysis Tools for Key Market Research Activities
Marketing Research Trend Changes – Qualitative Trends
Marketing Research Trend Changes – Quantitative Trends
Emerging Market Research Tools in Non-Pharma Sector
Communicating with Consumers
Trends in Consumer Communication
Evaluating Direct-to-Consumer Marketing
Lessons Learned and Pitfalls to Avoid
Secondary Research on Future Trends in Market Research
Best Practices, LLC engaged 59 Market Research leaders at 58 companies through a benchmarking survey instrument. In addition, research analysts conducted executive interviews with eight selected respondents to collect qualitative data and insights. To learn more about this report, download a complimentary report excerpt at http://www3.best-in-class.com/rr1243.htm.
ABOUT BEST PRACTICES, LLC Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.