LOUISVILLE, Ky (WDRB) -- Warm cookies and milk delivered to your doorstep in the middle of the night?

That's the concept behind a brand new business near the University of Louisville.

Sleepless nights are common on college campuses and at U of L, they just got a little bit sweeter.

Conveniently located at the corner of 4th and Cardinal Boulevard, Insomnia Cookies promises warm, fresh cookies delivered until 3 a.m.

"I think it's really cool because there are students that are up all the time studying and are looking for a snack," U of L student Dakota Kidd told WDRB.

"All my friends have been talking about it. It's really cool because they deliver cookies to your house. What's better than that?" said Olivia Fields.

According to its website, Insomnia Cookies was born out of the dislike of heavy meals late at night and the love of food delivery.

It all started in 2003 when a student at the University of Pennsylvania started baking cookies in his dorm room and sharing them with other students.

Now, there are 30 locations, Louisville being its newest.

"I'll definitely have someone bring me cookies at 2 a.m.. I love cookies," said Fields.

It's so new that many people haven't heard of it yet so they're taking to the streets, handing out flyers and coupons to drum up business and it seems to be working.

"I was in the student activities center eating lunch and a lady came by with some coupons so I came and got my foot in the door to see what it was about," said U of L student Ibrahim Foad.

Delivery isn't the only option. You can also walk in and take out.

"It's really convenient because it's ... actually, it's really bad because it's on my way home from class," said Fields.

Visit their website here.

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