LOUISVLLE, Ky. (WDRB) -- This Saturday will be one of the biggest days of the year for small retail stores -- Small Business Saturday.

Karen Crook is the owner of Lexie's Trading Post on Frankfort Avenue.  "A lot of our gifts are locally made," says Crook, "so we do select from a number of buy local artists."

Crook hopes the Christmas shopping season will get off to a strong start with Small Business Saturday.

It is a nationwide marketing effort to encourage shoppers to spend at least some of their money at locally owned shops and stores.

"Small Business Saturday is an awesome day," says Crook. "For the last two years it has been a bigger shopping day for us than even Black Friday because so many people in the Louisville area buy locally and we appreciate that."

Unlike the big chain stores, Crook doesn't have a big advertising budget. But she is a member of LIBA.  The Louisville Independent Business Alliance is made up of about 600 locally owned businesses.

"We offer group branding for independent businesses that don't have a huge advertising budget," explains Jennifer Rubenstein, LIBA Director.

LIBA cites a study that shows for every $100 spent at a locally owned store, $55 is reinvested in the community, whereas only $14 is reinvested when that same amount of money is spent at a big chain store.

With fewer shopping days between Thanksgiving and Christmas this year, merchants say they are counting on a big turnout for Small Business Saturday to get the shopping season off to a good start.

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