CRAWFORD | U of L working on 'Year of the Cardinal' ESPN special - WDRB 41 Louisville News

CRAWFORD | U of L working on 'Year of the Cardinal' ESPN special

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LOUISVILLE, Ky. (WDRB) -- On Thanksgiving Day, University of Louisville fans can look back and find plenty to be thankful for.

A new conference home coming next season. A Sugar Bowl victory. Keeping their football coach after a Tennessee came calling. An NCAA men's basketball championship. An NCAA women's basketball runner-up finish. Its baseball team going to the College World Series. Its coach, Rick Pitino, inducted into the Naismith Memorial Basketball Hall of Fame.

U of L has tried to commemorate the "Year of the Cardinal" in various ways. Now it has hit upon something new. In an interview with WDRB on Tuesday, Rick Pitino revealed it.

"Something I just did," Pitino said. "They're actually buying airtime on ESPN for an hour, the Year of the Cardinal, with all the sports, just to talk about it, as a marketing tool for the university and the athletic programs, which I think is pretty cool, because you don't see too many years like this."

More details will become available later, but it appears that U of L is working on its own documentary-style commemoration of the past 12 months that it will show on a national stage.

"If it had just been men's and women's basketball, it would've been one thing," Pitino said. "But it happened with the baseball (and football) teams as well."

Looking back on it, it's been unbelievable turn of events, that really began one year ago Friday -- when U of L announced it had gained admission to the Atlantic Coast Conference. Hours later, Teddy Bridgewater shook off his broken wrist sprained ankle and led the football program to a BCS berth at Rutgers.

And it was underway. If you'd like to take a look back, here are links to some selected stories from WDRB from the past year.

Catch WDRB News at 10 on Thanksgiving Night for more of our interview with Pitino, including his discussion of the video.

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