Thousands opt out of Thanksgiving, celebrate "Brown Thursday" - WDRB 41 Louisville News

Thousands opt out of Thanksgiving, celebrate "Brown Thursday" instead

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Shoppers line up at Best Buy in St. Matthews Shoppers line up at Best Buy in St. Matthews

LOUISVILLE, Ky. (WDRB) -- While much of Kentuckiana spent the day at home with food and family, others chose to cash-in on extra early holiday bargains.

Target, Walmart, Kohl's, J.C. Penney, Sears, K-Mart, Toys-R-Us, and Macys were among the stores that opened their doors on Thanksgiving.

Dubbed "Brown Thursday" many stores are starting "Black Friday" extra early this year.

K-Mart opened its doors at 6 a.m. Thursday. Toys-R-Us opened at 5 p.m. While Walmart, Macy's and Best Buy opened at 6 p.m. Target, J.C. Penney, Kohl's, Macy's and Sears opened at 8 p.m.

At Target on Taylorsville Road in Louisville, hundreds waited outside for the evening opening.

Amy Morton got in line at 5 p.m., hoping to get a deal on her kid's Christmas presents.

"It is insane," said Morton only minutes before the doors opened. "With that [line] I would have pulled up and walked away probably."

At Best Buy in St. Matthews, Some lined up for hours, some for days, only to calmly file in and claim their deal when the doors opened at 6 p.m.

"Typically I'll come out Black Friday morning but this is the first time I have sat out for something," said Deven Wilson. He waited in line for three hours just to get a 32" TV.

Not all retailers opened their doors early this year. Some stores decided the day dubbed "Brown Thursday" already had a name--"Thanksgiving."

But for some, the deals are much sweeter than a meal with family.

"We eat everyday together, it's another meal without me," said Terente Swan. "They'll be ok when I bring my new TV home."

At Target, a 50" $239 TV was the deal that couldn't wait for Black Friday.

Swan is an employee at Target. He said because he wasn't scheduled to work, he decided to cash in on the TV deal.

Inside the checkout line wrapped through the aisles all the way to the back of the store. The wait time was around 45 minutes at 10 p.m.

The store--like many others--will remain open through the night and into Black Friday.

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