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LOUISVILLE, Ky. (WDRB) - Shop owners around places like Clifton say they look forward to customers coming in and spending money to stimulate the local economy. Retail experts say Small Business Saturday is one of the biggest days of the year for local businesses.
It's a nationwide marketing effort to encourage shoppers to spend money at locally owned shops and stores.
Merchants say with fewer shopping days between the holidays, a big turnout is necessary to get the shopping season off to a good start.
600 shops in Louisville are members of the Louisville Independent Business Alliance (LIBA).