Swiss journalist visits WDRB to study decision not to hype news - WDRB 41 Louisville News

Swiss journalist visits WDRB to study decision not to hype news

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LOUISVILLE, Ky. (WDRB) -- A Swiss journalist is coming to Louisville to learn more about WDRB's decision to not hype news or label it as "breaking."

Swiss Public Radio reporter Eric Guevara-Frey is based in Washington, D.C., and reports on a variety of topics for Swiss Radio.

He says he was intrigued by the WDRB contract with viewers.

"I must admit that I could see, as a viewer, that in recent years, that breaking news was used more and more as a marketing ploy, and the threshold to trigger breaking news was much lower than it used to be," he said. "Somehow, I can understand why WDRB is doing what they are doing."

Guevara-Frey will broadcast his story to French-speaking listeners in Switzerland.

Copyright 2013 by WDRB News. All rights reserved.

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