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LOUISVILLE, Ky. (WDRB) - Ten events over the course of nine days makes for an incredibly busy week for the KFC Yum! Center in downtown Louisville.
This will be the largest number of events the arena has held in the shortest time span since the center first opened its doors in 2010.
Beyonce will perform a concert Thursday and Justin Timberlake will take the stage Sunday night.
Three University of Louisville men's basketball games and two U of L women's basketball are scheduled to be played.
The Arena Authority met Monday morning and said those two shows are two of the most profitable events all year for the arena.
An estimate of at least 100,000 people will be coming in and out of the arena over the next week and a half.
The Yum! Center scored another major deal in July. The arena will host three national gymnastics competitions. More than 2,000 athletes will be in town during that competition.
Jim Wood, President & CEO of the Louisville Convention & Visitors Bureau, said that having so many events in such a short time period is not only exciting for those who attend but is also great for the city as a whole. "The consistent programming at the KFC Yum! Center continues to be a driver for tourism in the city, especially the draw of national touring acts," said Wood.