LOUISVILLE, Ky. (WDRB) -- The University of Louisville wanted to find a different way to tell its story after pulling off an unprecedented feat in four major sports last season. The product of that search will air on ESPNU Thursday night.
U of L partnered with the Holden Production Group to record a one-hour documentary titled, "Year of the Cardinal" that will air on ESPNU at 7:30 p.m., and then periodically thereafter. The school purchased the airtime as part of a university marketing effort. A final cost of the project hasn't yet been determined, but it will run into six figures. Two 30-second U of L commercials will air during the show, which is being jointly funded by the athletic department and the university.
U of L's run to the NCAA men's basketball championship, Sugar Bowl victory, women's basketball title game appearance, and run to the College World Series will be retold by coaches, players and different sports figures, like Louisville play-by-play voice Paul Rogers, in the hour-long program.
Kirk Herbstreit and Jim Nantz were among those interviewed for the program.
"They're actually buying airtime for an hour, the Year of the Cardinal, with all the sports, just to talk about it, as a marketing tool for the university and the athletic programs, which I think is pretty cool," U of L coach Rick Pitino told WDRB two weeks ago. "You don't see too many years like this. If it had just been men's and women's basketball, it would've been one thing," Pitino said. "But it happened with the baseball (and football) teams as well."