ORLANDO, Fla. (ESPN) -- When Louisville and Kentucky are playing basketball, everything else is in second place. At least, that's the case when it comes to television viewing in the Louisville designated market area.
Overnight figures from The Nielsen Co. show that Saturday's rivalry game between Kentucky and Louisville did an estimated 35.8 rating, 59 share for the CBS telecast. These numbers are subject to final adjustment, and are an estimation based from when CBS joined coverage of the game to when the game ended.
That rating equates to approximately 244,000 households. Each ratings point in Louisville represents about 6,800 households. The share represents the percentage of televisions tuned to a program at a given time.
U of L's Russell Athletic Bowl victory over Miami on ESPN tallied a 19.1 rating, 30 share in local ratings, or approximately 130,000 households.
Louisville's designated market area includes Jefferson County in Kentucky and nine surrounding counties in Southern Indiana, along with 18 surrounding counties in Kentucky.
How much of a basketball area is this? Consider this.
CBS' telecast of Villanova and Syracuse, leading into the U of L-UK game, tallied an 8.1/16 overnight.
The next-biggest bowl viewership of the day, the Pinstripe Bowl between Rutgers and Notre Dame on ESPN, drew a 4.4/9. Michigan and Kansas State, which followed U of L's win on ESPN, did a 3.1/7, and Cincinnati-North Carolina did a 2.8/5.
National viewership numbers will be available a little later. And I'll update this story with final local ratings when they come out.
The UK-U of L hoops game eclipsed the football version of the rivalry played in September, which drew a 25.7 rating, 47 share in September on ESPN.
Other recent numbers for comparison (remember, these are Louisville market only): UK's loss to Michigan State in the Champions Classic did a 20.3 rating, 28 share in Louisville. U of L's loss to North Carolina drew a 13.5 rating, 25 share.
Wednesday, August 13 2014 4:56 PM EDT2014-08-13 20:56:42 GMT
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