Elizabethtown re-brands with new logo - WDRB 41 Louisville News

Elizabethtown re-brands with new logo

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ELIZABETHTOWN, Ky. (AP) -- Elizabethtown has a new brand.

According to The News-Enterprise, the Elizabethtown Tourism & Convention Bureau unveiled the new design Wednesday. It's a large, cursive green "E" and the word "Elizabethtown," followed by the tagline "The City of Big Surprises."

The tagline is a modification of "Small city. Big surprises," which was included in the logo preferred by online voters over another entry with the tagline "The Best of E-thing."

Elizabethtown City Councilman Marty Fulkerson said he anticipates the city using the brand in a similar fashion that Kentucky uses its "Unbridled Spirit" brand. The state seal still is featured prominently on written materials alongside the "Unbridled Spirit" logo.

Fulkerson says the city's distinctive tree logo will remain but likely will be accompanied by the new brand in some venues.

Copyright 2014 The Associated Press. All rights reserved.

 

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