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Mobelio.com is partnering with the Motor Schools Association of Great Britain (MSA) to enable the organisation’s driving instructor members to create high-quality, functional mobile websites at a discounted rate.
Manchester, United Kingdom – January 15, 2014 /MarketersMedia/ —
Mobelio, an emerging mobile website builder for local businesses, announced today the launch of a new partnership with the Motor Schools Association of Great Britain (MSA) for helping the organisation’s members go mobile. The new partnership allows the MSA’s full membership to build premium-grade, functional mobile websites at a discounted rate, thus avoiding the high costs associated with mobile-friendly website creation.
“We are really excited to be working with the Motor Schools Association (MSA) and their members. With smartphone usage rising, especially within the 17-25 year old age group, it is essential that all driving instructors and schools optimise their websites for the mobile platform,” said Jamie Garside, co-founder of Mobelio.com. “We are passionate about helping driving schools and instructors take advantage of the mobile world, and this partnership allows us to do that!”
The MSA is Great Britain’s senior national association for approved driving instructors as well as trainees, potential driving instructors, driving school owners, and other related parties. The association extends membership and its benefits in 10 regions throughout the United Kingdom. Acting to keep the public apprised of the importance of safe driving, it also works with the government to promote policies for enhanced road safety. For optimal road safety and minimised road accidents, the MSA holds its members to strict professional and ethical standards for driving instruction.
Mobile Websites and Their Importance for Driving Schools And Instructors
Mobile device usage is growing by leaps and bounds across the globe. According to Gartner Research, over 1.9 billion mobile phones will be shipped globally in 2014, up 7 percent from last year’s amount. In addition, shipments of “ultramobiles” (basically tablets of all sizes) are estimated to explode by 54 percent in 2014 from 2013. Other industry estimates put the number of smartphones currently in global circulation at 1.08 billion units.
In spite of the growing mobile device user base, 90 percent of driving instructors’ websites are estimated to be designed for viewing on a laptop or a desktop, meaning that they do not show up correctly on a smartphone. Most online browsers aged 17-25, the target market for driving instruction, surf the web and look for online content on their mobile devices. Ultimately, the lack of mobile-optimised websites lessens driving instructors’ ability to engage young drivers, be contacted by them, and obtain consumer enquiries.
Driving Instructors Being Empowered for Success
MSA General Manager John Lepine, MBE, noted the importance of mobile-friendly websites in the driving instruction industry, commenting, “I think all members should make a new year’s resolution to improve their internet presence this year so that they can increase their enquiry rate and grow their business. An ideal way for them to do this is to sign up to and take advantage of the very special deal the MSA have brokered for an effective, low-cost mobile-optimised website. This is a unique offer for MSA members, and I urge them to take it up.”
Russell Chamberlain, Link School of Motoring and an MSA member, noted the value that Mobelio’s partnership with MSA has brought to his business. He commented, “I get contacted daily with businesses offering me different services, but it wasn’t until the MSA introduced me to Mobelio that I heard about a mobile-optimised website. I worked with Mobelio to design my own site, and the results have been great!”
For more information on this deal and how to take advantage of it, contact Mobelio directly here http://www.mobelio.com or for details on becoming a member of the MSA, please visit the MSA’s website here http://www.msagb.com, or to get started with Mobelio directly, http://mobelio.com.