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SOURCE Mondelez Canada
Mondelez Canada conducts first-ever survey of Canadian Olympians to find out how fans can motivate them
MISSISSAUGA, ON, Jan. 17, 2014 /CNW/ - According to a recent survey of hundreds of Canada's Olympians, more than three-quarters (77%) said that hearing their fans cheering and shouting motivates them most when competing, followed by holding signs of support (73%) and dressing up in red and white (71%). With only three weeks to the Sochi 2014 Olympic Winter Games, Mondelez Canada, makers of Cadbury, Dentyne, OREO and Ritz, today released findings from a first-of-its-kind survey of Canadian Olympic athletes about the best way for Canadians to show their pride and joy.
"I've always said the best part of being a national team athlete is the opportunity to share the experience with the fans. It's important for Canadians to understand how much athletes appreciate their support," said three-time Olympic Gold medalist Jennifer Botterill. "It's awesome that Mondelez Canada came directly to us - the athletes - to ask how great we think our fans are and what they do that motivates us when we compete."
Along with tips from Canada's Olympians, Mondelez Canada is bringing the action of the Olympic Winter Games even closer with its Pride & Joy app. The app celebrates Canada's wins and moments of joy throughout the Olympic Games by giving Canadians real time updates and the chance to win thousands of prizes, including the grand prize of a trip for two to the Men's Hockey Gold Medal game in Sochi! Canadians have to download the app by January 24, 2014 to be eligible to enter into the contest for the grand prize!
With each download of the app, now available at iTunes, Google Play and on PrideandJoy2014.ca, Mondelez Canada will donate $1 to the Canadian Olympic Foundation (to a maximum donation of $50,000).
The Mondelez Canada survey also revealed that while athletes do like to hear from their fans through social media (62%), most Canadian Olympians find motivation through 'good, old-fashioned' hand-written letters (72%) and email letters (70%) of support. And, if they had to pick, the Canadian Olympians polled said face painting (20%) was their least favourite fan behaviour.
But, as Botterill says, fans showing their support is very meaningful and that the best expression of support that Canadians can demonstrate is to show their authentic self. So fans should get out there, show their pride and be themselves!
"When we became an official supporter of Canada's Olympic Team, we knew we would launch a campaign to celebrate through our snack brands, but, we also wanted a greater connection to the athletes themselves," said Janine Keogh, Vice President, Biscuit Category, for Mondelez International in Canada. "So, Mondelez Canada grabbed the unique opportunity to ask the athletes directly how Canadians can motivate them and be a part of their journey to Sochi. What they shared will inspire the country to be great fans every day. And for all fans, we'll be bringing memorable moments of joy to life through our app, so Canadians can connect as a nation, and celebrate our collective pride and joy when Canada wins."
In addition to encouraging Canadians to celebrate with the Pride & Joy app, Mondelez Canada is capturing the country's pride in its Olympians in a unique way in-store with special Olympic-themed 'Pride & Joy' limited editions of some of Canada's favourite snacks: OREO, mini Chips Ahoy!, Ritz Crackers and Maple Leaf cookies. The special packaging was inspired by our athletes' journey to the podium, and celebrates Canada with iconic symbols of pride. The limited edition Pride & Joy products are now available in-store across Canada.
Eight tips from Canada's Olympic athletes on how to be awesome-fans:
Additional results from the survey are available upon request.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milk chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.
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