Orange bikes around town signal opening of new fitness center - WDRB 41 Louisville News

Orange bikes around town signal opening of new fitness center

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LOUISVILLE, Ky. (WDRB) -- You may have seen some bikes painted orange along Shelbyville Road.

There were about 20 of them along the busy highway during this past weekend. Now they are gone - but you may see them again soon.

The bikes are part of a promotion of a new fitness center that will open in St. Matthews in a couple of months.

The new business is the first franchise location in Kentucky of Orangetheory Fitness. The company was founded in Fort Lauderdale, Florida in 2010.

It now has about 50 locations across the country, most in Florida and California.

Construction is now underway at its St. Matthews location on Sears Avenue.

The owners are husband and wife Billy and Kate Davis.

Billy Davis says Orangetheory Fitness is the first heart rate monitored high intensity training program designed to keep heart rates in a target area to stimulate metabolism and increase energy and weight loss.

"Everyone's heart rate shows up on a screen that is used by you and the personal trainer to guide the workout so you know exactly how hard you are working out," explains Davis.

He says each class will be led by a personal trainer. Participants will use a variety of equipment including rowing machines and treadmills.

"We will have people who have just started exercising to elite athletes working side by side," says Davis, "and they both can get an incredible workout."

Davis and his wife changed careers to start their new business. Dave left his job as a health care executive and Kate is a former teacher.

"I really feel passionate about starting the business," says Kate, "so the transition has been a little bit easy."

The couple plan to have the new fitness center open by Derby. Meanwhile, look for those orange bikes to show up in other places around town in the coming weeks.

"Bardstown Road, Crescent Hill, who knows," says Billy.

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