LOUISVILLE, Ky. (WDRB) — Democracy is safe for another year, at least in the Louisville media market. While some speculated that the University of Kentucky basketball game might edge out viewership of the President's State of the Union Address, that didn't quite happen.
Broadcasting over at least nine TV outlets in the Louisville market, ratings numbers provided by The Nielsen Company show that President Barack Obama's speech drew an 18.6 rating locally and a 28 share, equivalent to approximately 126,840 households.
UK's game against LSU, which ESPN didn't join until about 9:30 after Michigan State and Iowa went overtime, drew a 13.1 rating, 20 share, approximately 89,000 households.
The two programs went head-to-head for only about 45 minutes. During that time, the State of the Union did an 18.7 rating / 27 share. The basketball game did a 12.1/18.
So there you go. Kentucky hasn't quite elevated basketball over national affairs. But it's close.
Statewide overnight numbers are not available. The Louisville designated market area is for the city and surrounding counties in Kentucky and Southern Indiana.
Wednesday, March 5 2014 8:53 AM EST2014-03-05 13:53:25 GMT
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