Businesses big and small prepare for Valentine's Day - WDRB 41 Louisville News

Businesses big and small prepare for Valentine's Day

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NEW ALBANY, Ind. (WDRB) -- It has been a very busy week for Stephanie Fortner and her family.

"It is crazy and chaotic down here, we are just working and working," she says.

Fortner wouldn't have it any other way. She is the co-owner of Bud's in Bloom on East Spring Street in downtown New Albany.

She says all of that Valentine's Day love is great for her business.

"Valentine's Day is definitely the busiest day of the year," she says, adding: "Unlike other holidays, it is just one day to get everything delivered."

For Stephanie and her staff she says it is all hands on deck right now.

"We are definitely a family-owned business, the entire family is down here on Thursday and we will be here as well on Friday," explains Fortner.

She says for Valentine's Day she needs three times as many drivers to get the job done. Deliveries started on Wednesday and are likely to continue through part of Saturday as some customers wait until the last minute to order flowers.

The National Retail Federation says the average consumer will spend more than $133 dollars on Valentine's Day gifts. Most will be for flowers.

Experts say consumers spend about $17 billion for Valentine's Day. It is also one of the busiest single delivery days for Louisville's largest employer.

On Thursday boxes of flowers were moving through the UPS Worldport hub at the Louisville International Airport on their way to someone's sweetheart.

"UPS is going to move 118 million stems of flowers most of which are roses, so that is what we call spreading the love for Valentine's Day," says UPS Air Hub spokesman Jeff Wafford.

Back at Bud's in Bloom, the only thing really worrying Stephanie Fortner is Friday's forecast call for two to four inches of snow.

"You can't leave the arrangements out if it's too cold or snowing," she says, "you have to make sure everyone is home, it is just so much work if the weather is bad."

A white Christmas, yes; a white Valentine's Day, not so much.

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