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CORAL SPRINGS, Florida, February 19, 2014 /PRNewswire/ --
Advancing tech & software companies to closely monitor today: Accelerize New Media, Inc. (OTCBB: ACLZ), Demandware, Inc. (NYSE: DWRE), Criteo SA, (NASDAQ: CRTO), Rocket Fuel Inc., (NASDAQ: FUEL) and Tremor Video, Inc. (NYSE: TRMR)
Vista Partners, a Registered Investment Advisor, announced that it has updated coverage on Accelerize New Media, Inc. (OTCBB: ACLZ) and maintains its twelve-month price target of $2.50. Ross Silver, Principal Analyst at Vista Partners, stated, "ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service ("SaaS") marketing platform which offers campaign management solutions to businesses involved in online performance-based marketing." Mr. Silver continues, "ACLZ's CAKE platform is considered advertising technology or 'adtech.'" Companies with somewhat similar offerings are being utilized by larger firms, like Facebook (NASDAQ: FB) which signed deals with Datalogix, Acxiom and BlueKai in Q1 of 2013. Another adtech firm, RadiumOne Inc., which entered into a partnership with Facebook in Q4 of 2012, has reportedly filed for an IPO in the near future. Adtech firms continue to prosper as advertising becomes more complex.
Accelerize New Media, Inc. (OTCBB: ACLZ) owns and operates Cake Marketing, a highly scalable SaaS (Software-as-a-Service) platform providing a comprehensive and complete online tracking solution for advertisers -- from acquisition through conversion. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. From traffic providers to advertisers, tracking to data distribution, Cake Marketing offers the most robust platform to manage a business and analyze the performance of marketing relationships. Seamless integration with other services through a developed API eliminates bottlenecks while increasing ROI for advertisers.
Demandware, Inc. (NYSE: DWRE) provides cloud-based digital commerce solutions in the United States, Germany, the United Kingdom, and internationally. The company's solutions enable companies to easily design, implement, and manage their customized digital commerce sites, including Websites, mobile applications, and other digital storefronts. DWRE announced recently Record Fourth Quarter and Year End 2013 Financial Results. Read the full report at http://finance.yahoo.com/news/demandware-announces-record-fourth-quarter-120000194.html
Criteo SA, (NASDAQ: CRTO) together with its subsidiaries, operates as a technology company that enables e-commerce companies to leverage large volumes of granular data to engage and convert their customers. CRTO recently reported Record Results for the Fourth Quarter & Full Year 2013. Read the full report at http://finance.yahoo.com/news/criteo-reports-record-results-fourth-210100710.html
Rocket Fuel Inc., (NASDAQ: FUEL) a technology company, provides artificial-intelligence digital advertising solutions. The company offers artificial intelligence-driven solution that is built on its real-time optimization engine, which leverages Big Data and its computational infrastructure to deliver highly-automated, measurable digital advertising campaigns. FUEL closed up 3.76% at $49.96 share yesterday on over 490,000 shares traded by market close.
Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced Katie Seitz has been promoted to Vice President of Sales Strategy and Product Marketing. In this expanded role she will be responsible for leading sales strategy and product positioning to help drive revenue. She will continue to work in the New York office and report to Chief Revenue Officer, Randy Kilgore.
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