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Overnight Reputation has announced that they will be taking on Sochi Olympic hotel management as clients in an attempt to restore their online reputation. The company has acknowledged that the hotels were unprepared, but also noted that management made every effort to rectify the situation.
(PRWEB) February 21, 2014
The 2014 Sochi Olympics have been quite uneven, largely due to a seeming lack of preparation. From the mishap with the Olympic rings during the opening ceremony to the shoddy state of the snowboard halfpipe, there have been many reasons for complaints from those attending the Winter Games. Perhaps nothing has been more hilariously awful than the state of the Sochi Olympic hotels. Overnight Reputation has announced that they will take on the backlash generated in Sochi in order to change the opinion of those watching the Olympics from afar.
While there certainly have been some issues with the accommodations available at the Olympic Winter Games in Sochi, there have also been a number of pleasant experiences taking place at the Games themselves, said Brandon Hopkins of Overnight Reputation. It seems that the Olympic organizers simply prioritized the Games over the hotel readiness. It should be noted that the hotels have taken every step possible to ensure that their guests are accommodated to the best of the hotels ability.
With the Twittersphere exploding with pictures of rubble-filled hotel lobbies and yellow water, it is hard to imagine that Overnight Reputation will be able to change anyones opinion on the subject. There was even a photo of a sign that instructed bathroom users to dispose of used toilet tissue in a trash can rather than flushing it.
Hopkins pointed out that these images will remain on the Internet as a mocking reminder of the Olympic Games, despite the fact that hotel management has taken great strides to make up for their lack of preparedness.
When the guests first arrived, the hotels were absolutely unprepared, said Hopkins. No one is going to retweet the picture of the finished rooms that journalists were moved to, or of the upgrades and vouchers that were distributed to guests who were impacted by the hotel mess. All that will be remembered is the initial mistake. These pictures should not be the lasting image from these Games.
Hopkins believes that Overnight Reputation will be able to handle the negative reputation that Sochi has endured. The company has a great deal of experience in managing online reputations, and Hopkins believes that the Sochi hotels can benefit from their services.
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