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SOURCE Groupe La Martiniquaise
PARIS, February 24, 2014 /PRNewswire/ --
How far will the "K Degree" experiment go?
POLIAKOV, the world's most Extreme Vodka, has launched a one-of-a-kind experiment in a quest to reach the ultimate level of cold: the K Degree, the most freezing temperature one may find in the universe, at -273°C.
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The "K Degree" operation was set in motion with a bottle of POLIAKOV being sent into the stratosphere, to an altitude of over 20 miles: a worldwide premiere for Vodka!
The trip was recorded using an onboard camera, providing stunning images for the brand's fans and enabling the "K Degree" concept to successfully combine reality and digital technology.
One small step for man, but one giant leap for Vodka!
The POLIAKOV brand's 180,000 Facebook fans will be able to follow the bottle's adventures as it continues its journey to the stars, navigating between the planets and other heavenly bodies that fill the galaxy, in a series of eight exclusive videos, a cosmic mini-game and dedicated posts.
The "K Degree" operation will be broadcasted throughout 2014 on YouTube and Facebook.
POLIAKOV, the Millionaire brand with sales up to 1.2 million nine-litre cases, has entered the global top 20 Vodka brands (source: IMPACT 2013). It's a real success story for the brand, which doubled its volume in four years. Sold in over 50 countries, POLIAKOV owes this achievement to its unique quality, rewarded in international competitions every year, and to a powerful advertising universe focusing on extreme cold and infinite space.
About LA MARTINIQUAISE:
An independent French group founded in 1934, LAMARTINIQUAISE is the second-biggest spirits group in France, and features in the world top 10, with a large portfolio of international brands (source: IMPACT 2013).
Please drink responsibly.
Contact: Nadège PERROT
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