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SOURCE ANN INC.
NEW YORK, Feb. 25, 2014 /PRNewswire/ -- ANN INC., the parent company of Ann Taylor and LOFT, raised a record-breaking $4.6 million in the 10th annual St. Jude Thanks and Giving® campaign. Through ANN INC.'s long-standing commitment to St. Jude Children's Research Hospital®, the company has contributed a total of $20 million since 2007.
To achieve its biggest fundraising year yet, ANN INC. supported the 10th annual St. Jude Thanks and Giving campaign through engaging and inspiring associate-led and client-facing events. From the company's Ann Taylor, Ann Taylor Factory, LOFT and LOFT Outlet Stores to its corporate offices, associates demonstrated their passion for St. Jude in ways that encouraged clients and each other to give to the campaign. Store associates celebrated every donation by ringing a bell and applauding generous clients for giving to save the lives of children battling cancer and other deadly diseases. In the company's headquarters, associates created innovative fundraising events, which created an unprecedented response.
"ANN INC., supports causes that women care about most. Clearly the St. Jude Thanks and Giving campaign resonates with both our associates and clients, and their passion once again resulted in more donations year over year," said Kay Krill, president and CEO of ANN INC. "As a mother as well as a CEO, I know how critical the work is at St. Jude Children's Research Hospital, and I am proud and honored to be able to support their lifesaving mission."
In addition to the point-of-sale fundraiser, the Ann Taylor brand created a limited edition jewelry collection, including a statement bracelet, pendant necklace, earrings and key chain, with 50 percent of the purchase price donated to St. Jude. Online, the brand created a Pinterest board to inspire those looking to support the cause beyond shopping. The LOFT brand participated in a #GivingTuesday Twitter campaign, engaging clients to help LOFT donate $1 to St. Jude for every re-tweet up to $10,000.
"We are so grateful for ANN INC.'s continued support of our St. Jude Thanks and Giving campaign, and for the enthusiasm and passion the Company's associates and clients have for the program," said Marlo Thomas, national outreach director for St. Jude Children's Research Hospital. "This year's record-breaking donation from ANN INC. is a testament to their longstanding commitment to our life-saving mission, and reflects the deep engagement of the Company's associates."
About ANN INC.
ANN INC. is the parent Company of Ann Taylor and LOFT, two of the leading women's specialty retail fashion brands in North America. As of November 2, 2013, the Company operated 1,027 Ann Taylor, Ann Taylor Factory, LOFT and LOFT Outlet stores in 47 states, the District of Columbia, Puerto Rico and Canada. Our Ann Taylor and LOFT brands are also available online in more than 100 countries worldwide at AnnTaylor.com and LOFT.com. Visit ANNINC.com for more information (NYSE: ANN).
About St. Jude Children's Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since it opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live.
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