Wholesome Sweeteners Launches Organic Sweet & Lite and Organic Pancake Syrup - WDRB 41 Louisville News

Wholesome Sweeteners Launches Organic Sweet & Lite and Organic Pancake Syrup

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SOURCE Wholesome Sweeteners

SUGAR LAND, Texas, Feb. 25, 2014 /PRNewswire/ -- Wholesome Sweeteners introduces two delicious, new sweeteners: Organic Sweet & Lite and Organic Pancake Syrup.

(Photo: http://photos.prnewswire.com/prnh/20140225/DA71819)

Organic Sweet & Lite, a multipurpose, low calorie sweetener, is the first organic Sugar and Stevia blend of its kind. Delicious in anything from cupcakes and cookies to teas and tartlets, it has half the calories of sugar and bakes and browns just like it. Sweet & Lite is Fairtrade, USDA Organic and Non-GMO Project Verified and also suitable for Gluten-free, Vegan and Kosher diets. Selling in 1.25lb packages, it will begin appearing in stores in Fall 2014.

Stevia-based baking blends are currently in high demand. The 2013 holiday baking season garnered a 34 percent growth in the natural channel and a 30 percent growth in the conventional channel, a clear indication that consumers desire natural Stevia and Sugar Blends instead of Sucralose (SPINS Dec. 2013). With Wholesome Sweeteners Organic Stevia having the number one Organic Stevia brand nationwide (SPINS Dec. 2013), Sweet & Lite will allow shoppers to use their favorite Stevia in baked goods.

Wholesome Sweeteners Organic Pancake Syrup is a first-of-its-kind syrup made from Organic Sugar rather than high fructose corn syrup. This delicious complement to America's favorite breakfast has a rich sweetness with a delicate, maple flavor that drizzles beautifully over pancakes. Free of preservatives and sodium, this syrup has only two ingredients: Organic Invert Sugar Cane Syrup and Maple Flavoring. Easily a pancake's best friend, it's also a great companion to waffles, French toast, crepes, oatmeal, sausages and bacon. USDA Organic, Non-GMO Project Verified, Vegan, Kosher and naturally Gluten-free, Organic Pancake Syrup will be sold in 20 fl oz bottles and will begin appearing in stores in Fall 2014.

Also debuting this year, Wholesome Sweeteners Organic Stevia is now available for Canada in the 4.2 oz jar. Single-serving packets of Organic Sugar, Raw Cane Sugar and Zero are now available in 500 count boxes.

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About Wholesome Sweeteners
The nation's leader in Fairtrade, Organic, Non-GMO Verified and sustainably produced sugars, syrups, nectars and honeys, Wholesome Sweeteners' mission is to bring sweet, joyous moments to every occasion and to leave the planet better than we found it. For more information on these products or on any of Wholesome Sweeteners delicious line of Fairtrade, Organic sweeteners, please call 1(800) 680-1896 or visit www.WholesomeSweeteners.com.

Holly Cassard
(281) 275-3120

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