U of L announces apparel deal with Adidas - WDRB 41 Louisville News

U of L announces apparel deal with Adidas

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LOUISVILLE, Ky. (WDRB) -- The University of Louisville and Adidas have extended their partnership for five years through 2018-19, according to U of L Athletic Director Tom Jurich.

Jurich made the announcement at 2 p.m. at a press conference.

The deal positions the Cardinals among the top five nationally in footwear and apparel rights among all brands.

Adidas is paying $39 million to put its logo all over athletes at U of L after the department's recent success in football, basketball and baseball.

"Louisville exemplifies that of keeping to tradition and history but also pushing into the future as a brand that's where we want to go as well," said Adidas spokesperson James Murphy.

For U of L that means 39 million dollars courtesy of Adidas to outfit its teams through 2019.

That ranks among the top 5 college apparel deals behind Notre Dame and Michigan.

"The national brand is very important I would say the dollar figure is probably the third thing, he doesn't want to hear that, but we've signed it already," Jurich said.

Football coach Bobby Petrino says it's key for recruiting.

"It helps every sport and this contract reflects that, that its going to just benefit every single sport that we have."

Even though by next season the football team will have its pick of five different uniforms to mix and match, coach Petrino says he'll leave the design work up to the experts.

"We're not going backwards, we're not going back to the Johnny Unitas days, that's a nice jersey though."

Jurich denied rumors that the school has been in talks with other athletic companies, like Nike.

Adidas has partnered with U of L since 1998 but brand executives admit, U of L's recent success made renewing its contract with the school that much of a priority.

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