LOUISVILLE, Ky. (WDRB) -- For years, Kentucky Oaks Day has been known as Louisville's day at the races.

But since the Oaks Day crowds have now swelled to over 100,000, Churchill Downs is trying something new. It's called 'Thurby." The track is marketing the Thursday of Derby week specifically to the local folks who can't get tickets to the Oaks or Derby.

"It's going to be a celebration of things in this region; things that make life wonderful, aside from horse racing, in this region," said John Asher of Churchill Downs. "We'll have Kentucky foods, Kentucky proud products. We'll have regional music here."

Churchill Downs is hoping to attract some 50,000 people this year to "Thurby."

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