LOUISVILLE, Ky. (WDRB) -- A musical festival highlighting rock-and-roll and bourbon is coming to Louisville.


According to a news release, the inaugural "LOUDER THAN LIFE" festival will be held on Saturday, Oct. 4, and Sunday, Oct. 5, at the Louisville Champions Park.


"In addition to presenting top rock bands on three stages, the weekend destination festival will highlight some of the region's best bourbons and craft beers, as well as a variety of local cuisine, with a focus on 'gourmet man food' (regional comfort food)," the news release states.


The festival will be put on by Danny Wimmer Presents, a Los Angeles-based production company. No band lineup has been announced yet, but the company's Web site highlights other events featuring bands like Rob Zombie, Korn, Guns N Roses, Kid Rock and others. The news release indicates that bands for LOUDER THAN LIFE will be announced on June 5.


"When I first came to Louisville, I fell in love with the city, its diverse food, its bourbon and its culture," Danner Wimmer said, according to the news release. "It screamed 'LOUDER THAN LIFE' and I felt this was the perfect destination for this kind of rock festival...I met with Mike Maloney from the Mayor's office, who shared with me his extensive knowledge of the city. I learned amazing facts about Louisville and its history, tasted incredible small batch bourbons from local distilleries, sampled the delicious regional cuisine -- which Mike dubbed 'gourmet man food -- and experienced Louisville's welcoming atmosphere. I've created the LOUDER THAN LIFE festival to highlight these discoveries and celebrate the 'Culinary Capital of Bourbon Country.' And of course, the culture of rock and roll and bourbon go hand-in-hand."


Louisville Mayor Greg Fischer echoed his excitement, according to the news release.


"We're so excited to have the LOUDER THAN LIFE festival come to Louisville and I can't wait for the world to try our great food, which got its start with the birth of the cheeseburger in our city over 80 years ago," Fischer said.




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