LOUISVILLE, Ky. (WDRB) — I usually Tweet out details of sports ratings each morning. Everybody has been watching this World Cup for signs of whether the event, regardless of where the sport stands in this country, is taking off in the United States.
The resounding answer to that question is Yes. But how is it faring in Louisville? Sunday night’s U.S.-Portugal match was complicated by a problem with Time Warner Cable, Louisville’s largest cable TV provider, which lost ESPN’s satellite feed at about 6:47 p.m.
I Tweeted out some preliminary ratings information this morning (from my Twitter account @ericcrawford, if you're not following, you should) but here are some final numbers, with details of the Spanish-language broadcast on Univision, and some national numbers.
A couple of things to remember. Each ratings point equals approximately 6,800 households in Louisville and the surrounding 18 counties in Kentucky and Southern Indiana. The share is the percentage of TVs estimated in use watching that program.
— Even after TWC’s ESPN video went out, approximately 45,730 households kept watching. The dark screen drew a 6.725 rating. In the Louisville market, more people watched ESPN’s dark screen with the World Cup audio than watched the Sprint Cup race on TNT (5.0 rating) or ESPN’s Sunday Night baseball (1.8).
— During the outage, Univision’s Spanish-language broadcast rose to a 1.9 rating, 3 share. Approximately 4,850 Louisville households (on average, start to finish) watched the Univision broadcast, spurred by a peak of 12,920 households during the ESPN outage. Overall, the Spanish-language broadcast drew a 0.7125 rating for the overall game broadcast.
— The total rating for the game in the Louisville market was 7.7 with a 14 share. Approximately 52,360 households watched the game. It was the top-rated show in the Louisville market. (The final rating for the ESPN broadcast in Louisville was 7.7).
— For comparison, in the Louisville market, the BCS Title game between Florida State and Auburn on ESPN did an 18.0 rating, 26 share (approximately 122,400 households).
— Nationally, the game fared better than it did in Louisville. Its 9.1 overnight was the highest ever for a World Cup match on ESPN or ESPN2. The estimated combined ESPN-Univision audience of was 24.7 million, the same number who watched the World Cup final between Spain and the Netherlands four years ago, matching it for the most-watched soccer telecast ever in the U.S.
— How did Louisville compare to other markets? ESPN reported Washington, D.C., led all markets for ESPN’s USA vs. Portugal telecast with a 13.3 rating, followed by Columbus (12.6), New York (12.5), Boston (11.5), Hartford/New Haven (11.3), Providence (11.2), Atlanta (11.1), Baltimore (11.0), Norfolk (10.5), Orlando (10.5) and Sacramento (10.5).
— ESPN reports that eighteen markets recorded their highest overnight rating for a World Cup match on ESPN or ESPN2, including seven that were among the top 10 largest for the telecast: Columbus, Boston, Hartford/New Haven, Providence, Atlanta, Baltimore and Sacramento. The additional 11, ordered by highest rating: Kansas City (10.1), Dayton (8.9), St. Louis (8.7), Jacksonville (8.4), Tampa/St. Petersburg (8.3), Nashville (7.8), Greenville (7.6), Greensboro (7.5), Memphis (7.5), Pittsburgh (6.9) and Birmingham (5.8).
— How did the game’s national viewership compare to other major sports events? It was close to, but didn’t quite surpass, the 25.5 million viewers of the BCS Championship game. It did, however, eclipse the 18 million who watched the San Antonio Spurs close out the NBA Finals over the Miami Heat.
— Twitter reported Monday that over 8 million posts were sent during the match. Facebook reported about 10 million participants offering about 20 million reactions.