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Website visits jump 1,166% from 2013 to 2014, with informational article and blog content credited for 25% of overall traffic.
Minneapolis, Minn. (PRWEB) June 25, 2014
IHC Specialty Benefits is excited to report the latest analytics from healthedeals.com, comparing website traffic between January 1-May 31, 2013 and the comparable period in 2014. The number of site visitors to healthedeals.com jumped 1,166% during such period. While health insurance product pages accounted for a majority of visits, articles and blog posts on healthedeals.com accounted for 25% of traffic alone.
How to Calculate your 2014 Obamacare Tax Credit was the runaway article, responsible for over 5% of all visits, and Your Guide to the Federal Poverty Level collected nearly 4% of all traffic. The Health Care Calculator came in third with almost 3% of traffic. Other top ranking articles included:
1. How the Affordable Care Act Will Impact Individual Premium Rates in 2014
2. 4 Top Apps for Organizing Your Medical Records
At the end of March, as open enrollment on the federal health exchange was set to close, healthedeals.com web traffic spiked, said Brian Dow, Chief Operating Officer of IHC Specialty Benefits. People are craving information and tools to make a decision about purchasing health insurance, which can be a complex process.
Dow continued, The analytics show that we are accomplishing what we originally set out to do. Our mission is to provide health insurance and supplemental products to individuals and families across the nation. Our goal is to be the leading health insurance resource for useful information, simple tools and quality products.
About IHC Specialty Benefits, Inc.
IHC Specialty Benefits is a full-service marketing and distribution company that focuses on small employer, individual and consumer products. Products are marketed through general agents online, telebrokerage, advisor centers, private label and directly to consumers.
About The IHC Group
The IHC Group is an organization of insurance carriers and marketing and administrative affiliates that has been providing life, health, disability, medical stop-loss and specialty insurance solutions to groups and individuals for over 30 years. Members of The IHC Group include Independence Holding Company, American Independence Corp., Standard Security Life Insurance Company of New York, Madison National Life Insurance Company, Inc. and Independence American Insurance Company. Each insurance carrier in The IHC Group has a financial strength rating of A- (Excellent) from A.M. Best Company, Inc., a widely recognized rating agency that rates insurance companies on their relative financial strength and ability to meet policyholder obligations. (An A++ rating from A.M. Best is its highest rating.) Collectively, the companies in The IHC Group provide insurance coverage to more than one million individuals and groups. For more information about The IHC Group, visit http://www.ihcgroup.com.
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