L.A. Looks® Kicks Off Nationwide Model Search - WDRB 41 Louisville News

L.A. Looks® Kicks Off Nationwide Model Search

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Iconic Hair Care Brand Looks for the Embodiment of 'L.A. Look'

STAMFORD, Conn., June 25, 2014 /PRNewswire/ -- Do you have head-turning hair and get complimented on your hair style? If you have the "L.A. Look," you could be the next L.A. Looks® model! Starting today, the leading hair gel brand is asking its Facebook fans to submit a photo with their best "L.A. Look." Male and female fans will vie for the chance to win a trip to L.A. for a professional photo shoot and a surprise VIP experience, including airfare, L.A. car rental, hotel and a trip stipend.

"L.A. Looks has an extremely passionate fan base and it was a natural choice to target our trendy fans," said Newhall Laboratories Vice President of Marketing Jocelyn Yuan Riddle. "Since last year's model search was such a hit, we are once again looking for a man and woman who embody our modern brand both in appearance and spirit. Winners will get a chance to be featured in high-profile L.A. Looks brand marketing materials."

Women and men 18 and older can enter by visiting the L.A. Looks Facebook page, becoming a fan, and submitting a photo through Sept. 6, 2014. Entries will be judged on originality, creativity, quality of photo and overall appeal. Using these criteria, the judges will select 10 women and men for the finalist stage. Starting on Sept. 22, 2014, L.A. Looks will ask its fans to vote and determine who the two grand-prize winners will be, with the winner announcement to be made later in the fall. The model search will be promoted on product packaging, social media and the website.

The model search adds to the excitement for L.A. Looks, a brand known for helping men and women achieve absolute styling performance with the latest and trendiest hair styling looks, from natural to extreme. This year, the Red Carpet Collection launched with products Absolute Curls Curl Defining Creme and Volcanic Rush Glue Gel. These offerings joined the L.A. Looks Gels family of products infused with advanced Tri-Active Hold Formula for superior fixation, hold and durability to help you maintain your look all day long at an affordable price.

Visit www.lalooks.com or Facebook.com/LALooks to learn more.

About Newhall Laboratories
Newhall Laboratories (a Brynwood Partners company) acquires and reinvigorates classic personal care and beauty brands, bringing deep consumer marketing, product innovation and retail expertise to some of America's most trusted brands. Soft & Dri®, L.A. Looks®, Dep®, Thicker Fuller Hair®, Zero Frizz®, Pure & Natural® and La Bella® are among the company's brands.  For more information, please visit www.newhalllabs.com.

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