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SOURCE Omnicom Media Group
NEW YORK, June 25, 2014 /PRNewswire/ -- Annalect – the data and analytics platform of Omnicom Group – has named Slavi Samardzija, Chief Analytics Officer, to lead an analytics center of excellence that will serve all Omnicom Group agencies.
Samardzija joins Annalect from WPP's Wunderman, where he held the same title, and played a critical role in developing its analytics offer over the course of his 15-year tenure with the agency.
"Over the past three and half years, we have produced game-changing tools and applications, built the industry's largest data management platform, and incubated an incredible data scientist talent pool, " said Scott Hagedorn, CEO, Annalect. "The opportunity now is to streamline these assets to achieve unique marketing technology solutions -- created by marketers, for marketers. Slavi is uniquely suited to drive that opportunity."
To further capitalize on this opportunity, Annalect is repositioning its portfolio of services under three main functions – Consulting, Tools, and Technology – that align with shifting marketer priorities and needs.
Commenting on his new role, Samardzija said, "While we have seen huge growth in the marketing tech ecosystem, there are still very few brands that are truly realizing the full potential. In Annalect's agile data platform, analytic tools, talent and organizational structure, I see an opportunity to deliver the vision of data driven marketing repeatedly and at scale – and that's tremendously exciting."
Samardzija will be located in Annalect's New York Headquarters, reporting to Hagedorn.
Annalect is the marketing technology platform of Omnicom Group, specializing in Media Analytics, Business Intelligence, Tools and Dashboard Systems, Econometric Modeling, Search Strategy and Digital Investment Platforms.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. www.omnicomgroup.com | Twitter: @Omnicom