Louisville business selling more international flags thanks to W - WDRB 41 Louisville News

Louisville business selling more international flags thanks to World Cup

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LOUISVILLE, Ky. (WDRB) - World Cup fever is here, and millions are glued to the TV.  Now, a Louisville business is flying high thanks to fans cheering on their home country.

"This is a family owned business and a woman owned business," said Dana Walker Butz of Walker Flags.

She showed us around her family business in East Louisville on Sunday, where the company's main bread and butter comes from corporations and government agencies right here in America.

"We mainly sell the U.S. flag," Butz said. "It’s is our biggest seller and the state of Kentucky flags would be our next biggest seller."

But now, thanks to soccer, there’s a new interest from fans.

Customers wanting to cheer on their favorite team now have a local option for game gear.

"When people are from another country, I mean just like for us, their flag is very important to them," she said. "It's very important."

Rina VanKleef is prepared no matter who advances. She was all decked out in red, white and blue at Molly Malone’s on Sunday.

"I'm ready for 4th of July," VanKleef said. "I'm ready to cheer on U.S.A. Tuesday and then Holland next Saturday."

Her husband is from Holland. That country's flag is on the back of his shirt and proudly displayed at home.

“We have it flying at our house on our deck,” VanKleef said. “So on Tuesday we're going to have to put up the U.S.A. flag, but then the Dutch flag will go up right after that."

Walker Flags is seeing an increase in foreign flags thanks to the World Cup.

"The other day someone came in wanted a flag of Ghana (and) the United Kingdom," Butz said.

Belgium, Honduras, even Tajikistan are all ready to go.

"A lot of the flags of course are countries in the World Cup," said Butz.

And because of that big tournament, the company is offering World Cup specials. The sale, 15% off international flags, lasts through the end of July.

But the Walkers say it's more than just about profits. They do it to build relationships with the customers.

"They sit and they talk to us and they tell us their stories," Butz said. 

Stories that mean more to the family, than just making the next sale.

"You know,” Butz said, “we enjoy hearing their story: why that country is so special to them. Whether it's because they're from that country, or because a family member is, the history."

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