SWAPPING GIGS: Learning to run the Jam Pan food truck
LOUISVILLE, Ky. (WDRB) - Louisville's food truck scene continues to grow. WDRB's Sterling Riggs swapped gigs with the owner of Jam Pan to find out what it takes to run a business on four wheels.
If you find yourself within a few block radius of Dirk Woods' jerk chicken food truck, and you will catch a whiff of his aroma advertising. "The Colonel is not the only one with some secrets in Kentucky," said Woods.
Dirk and his wife Lisa own and operate Louisville's Jam Pan tuck. Dirk's personality is about as spicy as his product on the rack. Let's get the obvious out of the way. "So you are Jamaican right?" said Riggs. "No man, I was born and grown near in Cleveland, Ohio. But I've spent a lot of time in Jamaica the past decade living, working, and vacationing," said Woods.
Nationality aside, he sure can cook on the pan like a Jamaican. He gains street credit one customer and bite at a time. Here's what Dirk's first customer of the day said about his food. "I'll give it an 8 on a scale of 1 to 10."
I put on an apron and quickly learned that this food truck stuff is no cruise down leisure lane.
"Have a defined concept. It's not a great idea to be everything to everybody. Selling corndogs and duck fat fries out of the same truck is not a good idea. Also have some money in savings to make it through the winter," said Woods.
For a list of events Dirk will be selling Caribbean Jerk Chicken, CLICK HERE.