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Veteran Marketing Official Brings Brand Strategy, Communications Expertise to Toy Industry
CHICAGO, July 23, 2014 /PRNewswire/ -- VTech® (www.vtechkids.com), a world leader in age-appropriate and developmental stage-based electronic learning products for children, today announced the hiring of new Marketing Director Jennifer Eiselein. A former Amazon senior manager who was instrumental in the launches of the company's Kindle tablets and e-readers, Eiselein will lead VTech's marketing team from its U.S. headquarters in Chicago, IL.
"Jennifer's extensive experience in merchandising and marketing across a variety of platforms will be invaluable as we introduce exciting new innovations and cement our status as the learning authority," said William To, President, VTech Electronics North America. "We are thrilled to welcome an expert of her caliber to lead our efforts in advertising, branding and communications."
In her new role, Eiselein will oversee the creation and execution of innovative campaigns for VTech's brands, employ strategies to generate brand awareness and demonstrate her established marketing skills to target customers to enhance growth in key markets.
Eiselein has more than 18 years of marketing and communications experience for hi-tech brands. Prior to joining VTech, she served as senior manager for merchandising and marketing at Amazon's Appstore in the U.S. and Canada, and managed campaigns for the launches of the Kindle tablets and e-readers in 2012 and 2013. Before her tenure at Amazon, Eiselein led advertising efforts for U.S. Cellular where she spearheaded the regional wireless carrier's entry into social media. She began her marketing career with PrimeCo Personal Communications after serving six years in the U.S. Army.
VTech® is a world leader in age-appropriate and developmental stage-based electronic learning products for children. As a pioneer in the learning toy category, VTech develops high-quality, innovative educational products that enrich children's development and make learning fun. With a rich, almost 35 year history, VTech has not only established itself as a learning authority but also consistently remains at the forefront of innovation with award-winning products such as the InnoTab® 3S Wi-Fi Learning Tablet, one of the first children's learning-based tablets with Wi-Fi, MobiGo®, V.Reader® and V.Smile®. The Learning Lodge®, VTech's comprehensive app store, features a robust library of more than 650 educational and entertaining games, e-Books, music and videos with engaging age-appropriate content across the widest variety of curricula, with content expanding to offer even more titles. The company also has a broad range of award-winning infant and preschool products available in 24 different languages worldwide, with more than 100 new products introduced every year. In order to further strengthen VTech's position as a learning authority, the company's Expert Panel, with esteemed experts in reading, language arts, science, math, and child development, consult on new product introductions and Learning Lodge content.
VTech Electronics North America, LLC is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. VTech is the largest supplier of ELPs from infancy to preschool in the US and Western Europe.
For more information on VTech's additional product lines, visit www.VTechKids.com, www.facebook.com/VTechtoys on Facebook or follow @VTechToys on Twitter.
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