Marketo Achieves Rapid Growth in Email Volumes with the Momentum Platform from Message Systems - WDRB 41 Louisville News

Marketo Achieves Rapid Growth in Email Volumes with the Momentum Platform from Message Systems

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SOURCE Message Systems

Leading provider of marketing software meets growing customer demand for high-volume message delivery, sees across-the-board deliverability improvements

COLUMBIA, Md., Aug. 6, 2014 /PRNewswire/ -- Message Systems, the global leader in digital messaging software for cloud-based businesses and large enterprises, announced today that Marketo, the leading provider of marketing software, has achieved 20x growth in delivery with the Momentum platform.

Message Systems.

"We were looking for a solution that would enable us to respond to the changing sender environment more quickly as we scaled to support tremendous customer growth," said Nick Bonfiglio, vice president of operations and privacy at Marketo. "Moving to Message Systems we'd hoped to see some improvements in deliverability and, coupled with our internal efforts, we saw far better results than expected soon after going live, with continued improvement over time at all major email networks."

With Momentum and its Adaptive Delivery® technology, Marketo can auto-tune outbound email delivery parameters and traffic shaping in real-time to adapt to a constantly changing ISP environment, while safeguarding sender reputation and optimizing inbox performance. Marketo is also able to actively manage sending infrastructure and configuration processes through Momentum's flexible administrative tools. The result is faster resolution in customer support escalations with far fewer incidents requiring involvement of internal teams.

"The ability to automate once-manual deliverability processes saves time and resources, allowing our customers to keep costs down while increasing revenue and customer satisfaction," said Phillip Merrick, chief executive officer at Message Systems. "It is our goal to ensure that companies like Marketo rest easy, knowing their customers are supported by the highest performing and most reliable email platform on the market."

About Message Systems

Message Systems solutions power a global network of the largest, most complex messaging operations, such as Internet businesses Facebook, LinkedIn and Twitter, and top email marketing companies like Yesmail and Marketo, which collectively send over 2.5 trillion messages a year - 20 percent of the world's legitimate email. Our solutions enable the world's largest social networks and e-businesses, and global leaders in banking, consumer technology and telecommunications, to integrate messaging with any number of data sources and applications to orchestrate real-time two-way customer interactions through any messaging stream. The result is more effective customer communication that boosts engagement, drives down costs, increases revenue and builds closer relationships. For more information follow us on Twitter @MessageSystems or go to messagesystems.com.

Contact:
Leslie Grant
SHIFT Communications
(415) 591-8454
lgrant@shiftcomm.com

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