The Wilsons told us at least part of the money will go to the West End School Charities; other charities are still being decided.The first ham auction brought a $124 winning bid in 1964. Last year's $350,000 winning bid was the third highest offer ever from a single bidder, and the fourth highest bid in the auction's 50-year history. Yum! Brands Foundation of Louisville bid on and won the 13.3-pound ham produced by Harper's Country Hams of Clinton, Kentucky. The average price of the auctioned ham over the last 10 years is now nearly $545,000.