SLIDESHOW: WDRB sacrifices Bill Lamb and the morning team in the - WDRB 41 Louisville News

SLIDESHOW: WDRB sacrifices Bill Lamb and the morning team in the ALS Ice Bucket Challenge

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LOUISVILLE, Ky. (WDRB) -- Twenty-five gallons of water and 35 pounds of ice made for a cold morning for a good cause. WDRB's President and General Manager accepted the ALS Ice Bucket Challenge live during "WDRB in the Morning."  

Bill Lamb was pushed into the challenge by Norton Healthcare president and chief operating officer Russ Cox. Cox called Lamb out in a video sent to WDRB.

Cox showed up for the challenge, as Lamb tried his best to avoid the icy water.

"I'd like to negotiate a little bit, Russ," Lamb said. "Could I just write a check to the Norton Foundation ALS fund?"

"This is not an either/or, this is a both/and, so we'll take the check and we'll watch this," Cox replied.

After making sure the temperature of the water was close to zero, Lamb sat down for the moment of truth. As he braced for impact, Snow Fox tilted a bucket over Lamb's head. Instead of the expected ice water, Lamb was covered in confetti before being doused with five 5-gallon buckets of ice water.

Lamb challenged a well-known local attorney to take the next ice bucket challenge.

"I challenge Darryl Isaacs to come here Friday morning and take the ice bucket challenge," Lamb said. "Darryl Isaacs - you are challenged."

Lamb didn't have to endure his challenge alone. WDRB's morning team, Candyce Clifft, Sterling Riggs, Jude Redfield and Mike Marshall all took the ALS challenge, as well. They were called out by the morning team at 99.7 WDJX.

The ALS Ice Bucket Challenge has raised awareness and millions of dollars for the ALS Foundation this summer. Connie Houston is a board member with the ALS Association Kentucky Chapter. She lost her father to the disease eight years ago, and gratefully accepted donations from the WDRB staff.

ALS, or amyotrophic lateral sclerosis, is often referred to as Lou Gehrig's Disease.  It is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. To find out more, CLICK HERE

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