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Lifesmart's expansion increases lifesmart zone's brand recognition on a year-round basis, adding key retailer presence for 2015. Specific product categories include a new line of window air conditioners, portable air conditioners, dehumidifiers, humidifiers, air purifiers and price point multi-function tower fans.
Plano, Texas (PRWEB) August 28, 2014
Lifesmart (formerly Source Network Sales and Marketing, LLC) a leader in infrared heating products, infrared saunas, spas and hot tubs, today unveiled its entry into window and portable air conditioners, dehumidifiers, humidifiers, air purifiers, and price point multi-function tower fans.
These new categories are a natural extension of our current established product lines and they will help us even out our sales patterns so that we can become less dependent on fourth quarter weather trends. Additionally they will help drop ship internet business through major mass merchant internet retailers continue on its growth curve. Our drop ship business is currently the fastest growing segment of our business, said Lifesmart CEO Brian Woods.
According to Lifesmart Supply Chain Director Amol Binwale, We had a tremendous response from our manufacturing base in China to develop Lifesmart branded products in these categories as many of our suppliers already had offerings and a track record for us to work with. Because of the growth trends we have established over the years, they believe these categories will be equal to or greater than the current infrared heat, infrared sauna, and hot tub categories we currently reside.
The lifesmart zone brand will feature over 30 new products in these categories. These newly developed products will be promoted at competitive retail price points with unique features that will set us apart from the current marketplace, said Lifesmart President Mike Dolder. We will start shipping orders in December and January for promotions beginning in March/April, 2015.
About Lifesmart (Formerly Source Network Sales and Marketing, LLC):
Lifesmart presently holds approximately a 37 percent market share in the infrared heating category. Additionally, their line of branded hot tubs and spas is often referred to as the largest direct to consumer (through Internet Mass Merchant Retailers) brand on the internet lifesmart zone, lifesmart pro, lifesmart lux, and lifesmart source.
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