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Dessler Media Talent has acquired Klerk Media in an effort to become the top news media talent agency.
(PRWEB) August 29, 2014
Klerk Media, a respected boutique agency serving television news personalities and producers has become a unit of the Dessler Media Talent, the major news representation firm.
DMT, as it is known, announced its acquisition of Klerk on Wednesday in what one top executive described as a significant financial deal, though the terms were not disclosed.
Klerk Media, which will celebrate its 20th anniversary this year, is managed by one of its original members, Howard Goldberg. He and his wife, Eva Goldberg, who between them have represented many of the biggest names in news over the last half-century, including Peter Jennings, Hal Fishman and Ed Bradley, will join the DMT team as vice-presidents.
Mr. Goldberg said he had been approached many times over the years about selling the company. The timing became propitious, he said. With all the new distribution systems and technologies, it is more and more difficult for a small organization like ours to keep up. The match with Dessler Media Talent worked, he said, because both companies are strong believers in protecting the interests of their clients.
Klerk Media is small only in relation to the big Hollywood talent agencies. It is home to more than 600 clients, mostly on-air reporters and anchors and behind-the-camera producers. The firm has specialized in nurturing talent over a period of years, starting them out in local stations around the country.
Mr. Goldberg said Klerk would still negotiate as it always has for its clients, only well have more knowledge and well be able to branch people out.
The decision not to retain the Klerk name came down to how established a brand it has become in the television news business. But it has also been a personal commitment from Mr. Goldberg as what he called homage to Irving Klerk, who founded the company in 1984 with Mr. Goldberg and his father, Hy Goldberg.
Visit Dessler Media Talent at http://www.desslermediatalent.com/.
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