Louder than Life festival hopes to stay in Louisville for years - WDRB 41 Louisville News

Louder than Life festival hopes to stay in Louisville for years to come

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LOUISVILLE, Ky. (WDRB) -- Move over Forecastle, there is a new music festival in town. Rock, bourbon and food are coming together for the Louder than Life festival at Champions Park, happening October 4-5.

If the sound check is any indication of what is to come this weekend, the Louder than Life festival will live up to its name. "We're not trying to build a one year show. We're hoping to be here 5, 10, 15, 20 years from now, so we want this to be a staple. This is a first of its kind rock festival. This show doesn't exist," said Clay Busch, a festival organizer with the company Danny Wimmer Presents.

The festival will feature 37 rock artists, including big names like Kid Rock, Korn, Judas Priest and up and coming bands. Kentucky bourbon and food will also be showcased. Most of the food is local with restaurants like Doc Crows and Lil Cheezers. "We're gonna highlight the bourbon as much as we highlight the music. We're gonna highlight the food as much as we highlight the music," said Busch.

15 different bourbons represented with activities at many booths like a henna tattoo parlor and a mechanical buffalo ride at Buffalo Trace. "It's a first of its kind festival, A, because you have a giant bourbon activation, B, you have a giant food activation so we're kind of showcasing what makes the city great," said Busch.

Organizers have thought of everything and then some. 

"We call this an interactive rockstar exhibit," said Squiggy DiGiacomo inside an interactive music tent. Aimed at kids and kids at heart you are encouraged to pick up, touch, feel and play countless guitars, drums, synthesizers, and DJ equipment for an educational experience. "There's a reason why the necks are made this way, all the way down to there's a reason why it's this color," DiGiacomo explained.

VIP tickets are sold out. Giant chandeliers, white couches and plenty of TV's will show football games for a break from the music.
The festival runs Saturday and Sunday and organizers are expecting 40-thousand people, 70% from out of town.

"We always say it'll be all killer no filler non-stop entertainment. we're excited to be here and it's going to be good for many years to come."

For information on parking and tickets, click here.

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