When major disaster strikes, everyone knows the American Red Cross is there. But so much of what they do never makes it into the headlines.
For instance, in the past year, the Red Cross spent over $1.8 million in Kentucky alone, providing food, blankets, shelter and other assistance to over 1,600 families affected by disasters - a majority of which are house fires. And on the preventive level, they work to install smoke alarms and provide fire and disaster safety education in at-risk areas.
Members of the American military also depend upon the Red Cross to be their contact for information regarding family emergencies - a task that entails making approximately 300 calls per day from four worldwide call centers, the model for which is located right here in Louisville.
And let's not forget their ongoing blood donation services.
You'll never hear the Red Cross say "We can't help." Yet even though they're chartered by Congress to be the nation's official disaster relief agency, they receive no government funding. And that's where you and I come in.
It's fine to donate to the Red Cross when a devastating hurricane or tornado outbreak strikes. But if you want to help your neighbors in a meaningful way 365 days a year, there's no better time than right now to write a check to the Red Cross and send it here:
American Red Cross - Louisville Chapter 510 E Chestnut Street Louisville, KY 40202