Kentucky Baptists launch TV campaign to attract new church visit - WDRB 41 Louisville News

Kentucky Baptists launch TV campaign to attract new church visitors

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LOUISVILLE, Ky. (WDRB) -- More than 750,000 people belong to churches affiliated with the Kentucky Baptist Convention.

Now, the KBC has launched a TV campaign to grow even larger and it comes in the wake of controversy.

The commercials are designed to appeal to those who might not normally feel comfortable sitting in a church pew.

"We all have a story. Kentucky Baptists want to hear yours. Maybe its time to re-think church," said the narrator in a clip from one TV spot.

KBC Executive Director Paul Chitwood says the aim is to help local Baptist churches invite new visitors.

"We're trying to find a way to connect to those who are disconnected from the church and from the Lord," he said.

One of the commercials features Louisville resident Wayne Brown.

"I used to be a guy who drank a lot, like every day," Brown says in the commercial as he faces the camera.

Brown says he turned his life around after visiting a Baptist church and agreed to share his story.

"I think there's a lot of people like I was; a lot of men and women who are looking for hope in the wrong place," he told WDRB.

The ad campaign comes amid controversy as just last week, the KBC cut ties to Louisville's Crescent Hill Baptist Church for its acceptance of same-sex marriage.

"This is another barrier that I believe that God has revealed to us that it's time to bring down," said Crescent Hill pastor Jason Crosby after the KBC's decision to remove the church.  

Chitwood insists there are no barriers and that everyone is welcome at its churches, but those who come will hear an uncompromising message.

"The essence of that controversy is us being honest with people about sin and about the brokenness in all of our lives. And then being able to point them, to point all of us, to a savior who has the answer," said Chitwood.

Brown says he hopes the commercials raise curiosity, especially among skeptics like he was.

"But to have an open mind to something more than what you're doing and more than what's going on in your life.

Though the KBC produced the spots, local churches will buy the airtime and customize them with their own contact information.

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