State police campaign aims to save lives on Kentucky highways - WDRB 41 Louisville News

State police campaign aims to save lives on Kentucky highways

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LOUISVILLE, Ky. (WDRB) – Kentucky is at its lowest highway fatality rate in about 60 years. State police say it's the result of enforcing safe driving procedures.

The buckling of a seat belt, not texting and driving, and reducing speed. Those three safe driving techniques have helped save lives this year on Kentucky highways. To keep that trend going through the end of the year Kentucky State Police are enforcing the #finishstrongky campaign.

Lieutenant Colonel Jack Miniard says KSP takes data and information of traffic patterns where accidents have happened.

“We combine this information to hopefully tell us where to put our people in high visibility areas, areas where it's needed,” said Miniard.

He says their presence alone on dangerous highways can keep drivers more alert.

"We want everybody to reach their destination, be it shopping or to go see their loved ones."

Those tactics are working. Last year at this time there were 578 total highway fatalities in Kentucky. So far this year, there have been 568 fatalities. Last year Jefferson County alone accounted for 88 fatalities. So far this year it's had 54 fatalities.

Miniard says the remainder of 2014 is a busy one, which is why KSP is asking motorists to drive safe and finish the year strong with the lowest fatality rate since 1948.

“There is more traffic, there's more travel time for people. It's busier, everyone's out shopping. So even close to home we ask people to remain vigilante," said Miniard.

The finish strong campaign will last through the holidays.

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