There are enough deaf or hard of hearing people in our viewing area to fill Papa John's Cardinal Stadium almost three times. Think about that. These are people like my parents who both lost a great deal of their hearing as they got older. The problem for them is that historically they miss all of the non-scripted stuff in a newscast like weather, live reporters in the field, and much of sports, because none of that is captioned.
You probably know that WDRB is the only Louisville television station to provide Real Time Closed Captioning, so that every word of every newscast is available to the deaf and hard of hearing. So why don't the other stations provide this service? Simple. It's expensive. Very expensive.
When we decided to provide Real Time Closed Captioning, we went to the top guys at Norton Healthcare, Steve Williams and Russ Cox, and asked them to partner with us – to help with underwriting. This isn't something they would be expected to do. But they didn't hesitate. For nine years they have been there for the deaf and hard of hearing and Thanksgiving is the perfect time to just stop and say “Thank You!”
If Real Time Closed Captioning has made a difference in your life, you might want to give us a call so you can thank Norton Healthcare yourself.
I'm Bill Lamb, that's my Point of View and I wish you and your family a Happy Thanksgiving.